Among the many reasons why it's so easy to make money in a home business as a marketing consultant is because it is as simple as demonstrating your knowledge to your prospective clients in your first meeting. By "demonstrating" I mean going through with them step by step how you will make them more money if they hire you. Giving them the secrets and tactics you know openly and up front. However, when I tell my marketing consultant students this they sometimes start to almost panic. They wonder how to not give them too much information so that they would tend to want to do it on their own. In other words, if you go in and tell a prospective client you are going to do X, and exactly how you're going to do it, what's to stop the client from tossing you to the side and just doing it himself? It's a good question. But I can assure you, there's nothing to worry about. Here's why: I learned how to be a marketing consultant from the legendary Jay Abraham back almost 20 years ago. If you don't know who Jay Abraham is, let's just say he commands more fees for one day of his time than 90% of America does at their full time job all year. Believe me, he knows his stuff. And he's been doing marketing and consulting long enough to know what works and what doesn't. And one of the marketing principles Jay taught me -- that I've seen come true thousands of times as both a teacher and consultant out there in the field -- is you can tell a prospect a lot of things to do, but it all comes down to execution. In fact, if I were to say the number one reason clients will retain a marketing consultant it's not for what he told them he's going to do, but more for what he's actually going to do once hired. In other words, the execution, the marketing you use as a consultant is really not new. It's been around and used successfully for years. Chances are most business owners you talk to have probably bought books before or read the things you know online. And they already know they should be doing it. But they haven't been doing it for a reason. And whatever that reason is is going to keep preventing them from doing it in the future. And that's why all you're doing -- all you're selling, really -- is the execution part. You're the one who is going to come in and put all these things into play for the business owner. That's why you can tell them all the secrets and strategies you know and still get hired. So again, demonstrating your knowledge and showing them what you're going to do is not going to hurt you at all. If anything, it will help you. |
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