When borrowers supply their forms of request for a mortgage loan, lead providers generate leads from the data supplied by borrowers and mail them to several brokers or lenders. Very often these leads get recycled, as they move from one broker or loan officer to the other. Such leads are known as Non Exclusive Mortgage Leads. Though Non Exclusive Mortgage Leads have a downside related to confidentiality and speed of transfer, they are less expensive than Exclusive Mortgage Leads. More importantly, they can offer the best deal to the borrower. Lets take an example. Maggie applies for a Non-Exclusive Mortgage Loan at a mortgage lead providing company. As hers is a Non Exclusive Mortgage Lead, the lead provider sends her lead to several loan officers and these people get in touch with her. As the loan officers increase, competition becomes stiffer. It is much like the difference between one person spending $100 and several people sharing the same $100. In other words, in Non-Exclusive Leads, the chance of Maggies bargaining with loan officers and getting the best deal is very bright. Though there is a basic difference between Exclusive and Non-Exclusive Mortgage Leads, in terms of confidentiality and competition, the mode of transfer of information from the Borrower to the Lender, through the Broker or otherwise, at the Lead Providers Office or Online, face-to-face or telephonic, is a different matter that concerns speed. Non Exclusive Mortgage Leads are less expensive for the lender to buy, but the competition is higher. This means that the lender has less choice dealing with Non Exclusive Leads than Exclusive Leads. This becomes the plus point for the borrower. |
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